Early in his career, Pascal Mouawad, saw the internet as a venue to expand the family business. ” Under Pascal’s guidance, Mouawad USA’s division has emerged as a creative haven for artists and celebrities looking to create jewelry backed by the tradition, quality and heritage of the Mouawad brand. Inspired by his grandfather who earned prestigious status as a choice jeweler to royalty across the world, Pascal brought an innovative twist to this family tradition by courting the glamorous ‘royalty’ of the modern day – iconic celebrities – with Mouawad’s renowned European traditions and craftsmanship. His creative vision came to fruition in 2000, when he partnered with Victoria’s Secret to design and build the most luxurious and expensive lingerie ever made, the multi-million dollar Fantasy Bra collection, covering some of the world’s sexiest supermodels in Mouawad diamonds for a record six straight years.”
A Touch of Glam
September 25, 2012 by laurie
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